Media Kit

WHAT IS BETCHES LOVE THIS?

One cold night in February 2011, three college roommates created a small WordPress blog out of their apartment in Ithaca. They called the site Betches Love This and within months it had became viral enough that they decided to make writing their jobs. Though the core of the site is the flagship column “The Betch List,” which describes the loves and hates and exotic signifiers of a betch, Betches Love This has evolved into a larger niche humor website with columns on topics ranging from celebrities, health and fitness, politics, and TV and movie recaps, to advice dispensed by ourselves and our resident male writer, the Head Pro. Betches Love This is a go to site for women around the world who desire to keep things real and prefer all their entertainment peppered with the Betches’ signature snark.

SO, WTF IS A ‘BETCH’?

Betches are young, chic, and confident women (or men, we’re looking at you Gay BFFs) who love to have fun. Betchiness is an attitude and a lifestyle, an elite one. Betchiness comes from the inside, unlike beauty. So while most betches are your typical hot, hilarious, rich girls who have everything going for them, we have a wide and varied readership who may not be betches yet but are looking for improvement, or who can at least appreciate the satirical wonder that is Betches Love This.

Check out our Facebook, Twitter and Instagram feeds:

    

 

SITE STATS AND OTHER SHIT

Here are the vital up to date stats:

Monthly Unique Visitors:

3.0m

Monthly Pageviews:

6.5m

Monthly Visits:

3.0m

Demographics:

Female: 80% //  Age: 60% 18-24, 30% 25-34

Geo:

80% US, 11% Canada, 3% UK

Facebook Likes:

Twitter Followers:

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Instagram Followers:

 @betches 1.2M Followers

@shopbetches  86K Followers

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Instagram

 

 

THE BOOK

NICE IS JUST A PLACE IN FRANCE: 

HOW TO WIN AT BASICALLY EVERYTHING

Read an excerpt here!

The title says it all. Finally, a book that will combine the epicness of The Great Gatsby, the wit of My Horizontal Life, and social commentary on par with The Adventures of Huckleberry Finn. Nice is Just a Place in France will be the best thing you’ve read since you stopped reading books in fifth grade.

Published by Gallery Books of Simon and Schuster

Release date: March 12, 2013

Nice is Just a Place in France reached #12 on the New York Times Best Seller’s List and has been at #1 in the Paid Humor category on iTunes for over 6 months after it’s initial release. The book is available in paperbook, e-book, and audio book. 

Available from any of these fine retailers:

   AMAZON         BARNES         iBOOKS          KINDLE          B-A-M       INDIEBOUND

 

 

AD UNITS AND OPTIONS

Betches Love This offers a full range of advertising options including standard ad unit sizes and full site takeovers.

Banner Units:

  • 728×90

  • 300×250

  • Custom

  • Homepage Takeovers

  • Roadblock Campaigns

Ask about our Sponsored Content, Social Media Placement, and Contest and Giveaway options.

Inquire for our rate card.

 

 

SHOP BETCHES

We launched our new clothing line in May of 2014 and the response was undeniably successful. Not only did sales skyrocket in the first week, but in just one month, our shop’s Instagram account @shopbetches grew from 0 to 10,000 followers, and now we’re at 58K followers and quickly growing. We are extremely proud of our sales as we get upwards of 500 orders a month with an average cart of $80. We sell luxury tee shirts, tank tops, and sweatshirts, as well as accessories such as iPhone cases and beanies. We have also done collaborations with well known brands like Kings of Cole and Incipio, for which the response was overwhelmingly positive. 

 www.shopbetches.com 

 

 

WHAT’S EVERYONE SAYING ABOUT US?

“They also described, with excruciating accuracy, certain behaviors and idiosyncrasies of a type of young women and how they live…Betches Love This soon proved a female counterpart of sorts to the bro fraternity culture popularized by Tucker Max” 

               – The New York Times

The “Betches Love This” website and bestselling book – both popular with women ages 18-24 – are satisfying because they’re anthropologically detailed and because they spell out stuff people think but don’t always want to say out loud, just like a good shit-talking betch should.”

               – Jezebel

“The idea that women who already wrap most of life around their little finger is, in itself, risible if there’s no humour with it. Thankfully the Betches have funny by the bucketload.”

                – The Telegraph

“I think we can all agree that these girls not only have the stamina for it, but they were meant to be betches.”

Huffington Post

“This satirical take on “life as a betch” is hysterically or horrifyingly (take your pick) valid on college issues, and has become insanely popular not only in the University of Maryland community but viral nationwide as well.”

Her Campus

It’s the kind of hilarious-but-true website that makes us slightly ashamed of all the mildly bitchy habits we’ve accrued, by writing them large and highlighting just how monstrous they can get if left unchecked.

Cosmopolitan

 

 

 

 

 

 

 

CONTACT INFORMATION

To reach us directly: headbetches@betcheslovethis.com

Read more: http://www.betcheslovethis.com/article/media-kit

The post Media Kit appeared first on Diet Guide To Everything.

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